Why Google Banned Paid Do-Follow Links?

Google has recently made updates in its panda and penguin algorithm as well as EMD and is now seriously has made a crackdown to ban such websites which sell paid do follow links. If your website has such links you won’t be surprised to hear that your website ranking is going down. But one wonders how Google can actually manage that.
Google tends to give more importance and worth to websites which have high quality content and good back links but it essential that you know how to keep your website safe and secure from Google penalties.

Does Google Really ban?

Google has a very strict policy about selling links on one’s website or blog but some of us all manage to do so without getting caught. However now things are different since Google has updated its algorithms, so better be safe than sorry. Some SEO experts are adamant on this issue and have vowed not to give up but to be honest selling a link may lead to bad consequences. It is well known that many reputable websites have lost their page ranking because of this issue. Easy money it may seem to be but it is not the reality. Such websites are penalized by Google such that it gets almost a 40% drop in traffic and other activities. If someone approaches you for selling a link be sure to avoid such a situation because if Google loses trust once in your website t will be really hard to obtain.

If caught Google will send you a warning at your webmaster tools account and will give you an overview of the current situation. If your website has a lot of unnatural links it will request you to check if they are artificial. This message is enough to show that you have lost your trust which will take a long time to regain in the eyes of Google.

How Does Google Really Ban websites which have Do Follow links?

The most important methods in this process are the algorithm and manual report.  The algorithms are updated every now and then just to cater such grave and hard cases and ensure quality content in their search filters. The combination of both makes them catch short comings and give major penalties.

How do I recover Dropped Google Page Rank?

The affected website can be revived you just have to make some minor changes. Just ensure that there is no paid link on your website and remove all sort of advertorial pages from the website. Links should be instead sold in the guest post. A reconsideration request will have no harm after you have ensured there are no paid links on your website. Google may review your request and will send you a notification in reply. So it’s better to make a comeback from your penalty instead of giving up everything.