Best Tips To Make Successful SEO Strategy
It is essential for a perfect website to follow a Proper SEO structure if it is to aim for high traffic. The overall image of a website incorporates many things such as its appearance, content and SEO structure. However a common mistake made by many websites is their compromise on On page and Off page optimization and even then they expect instant results. Your SEO structure has to be very strong for any website to be ranked high. Below are some tips to give your website amazing results only through improving your on page and off page optimization.
Anchor Text
Search Engines rely on anchor text links heavily and this actually helps even if your website does not have a proper SEO structure. The key is that whenever a particular text is to be linked a relevant keyword has to be used for it and instead of using click here using the keyword itself always works and will surely improve your page ranking.
Errors Which Will Affect SEO Task
HTTP critical client and server errors are like no go zone. They should absolutely not be in your website as they create a bad reputation in the long run. Also Google will certainly not pick such a website in the high ranking places. Your website analytics will be completely lost if such errors exist and is best to avoid them.
Some of these errors include
• 400 – Bad File Request
• 401– Unauthorizedbroken link page
• 403 – Forbidden/Access Denied
• 404 – File Not Found
• 408 – Request Timeout
• 500 – Internal Error
• 501 – Not Implemented
• 502 – Service Temporarily Overloaded
• 501 – Service Unavailable
Canonical Link Issue
A problem which we usually come across in websites is how they contain duplicate URLs. A ugly URL syntax is put right with a canonical syntax. If a website contains different types of URL structures within it Google may also deem that to be wrong and will ban the pages so therefore one should always be on the look out for canonical syntax.
Syntax: <link rel=”canonical” href=”http://example.com/page.html”/>
Example:
http://www.example.com/page.html?pid=fgq3304 (without rel=”canonical” syntax)
http://www.example.com/page.html (with rel=”canonical” syntax)
Duplicate Pages
These certainly have no place with Google. It does not show mercy on such websites at all so it is better to be clear with copied content and duplicate material or pages your website may contain. A screaming Frog SEO spider is good way to banish duplicate data.
External Links
These are basically the hyperlinks which point to other websites or anther domain and thus are known as external links. However if another website points to your domain, that is also considered as an external link. It is always right to keep a look out for such links and never associate your website with a bad link for better results.
Less File Size Fast Website Speed
The site loading speed carries great importance for customer satisfaction. Since Google gives a great weightage to site performance as visitors who experience low page speeds tend to avoid such websites. A visitor will not wait for the page to load but will leave instantly. You can avoid such a situation by simply making minute changes such as page compression, smaller pictures and simpler codes. Maintaining file size is easy yet very effective task so don’t bother to miss out on it.
Header Tags
Header tags such as H1, H2 etc. Plays very important role to indicate search engines about the niche of the website. So it is quite important to place in a web page also try to avoid multiple header tags because this is not good practice to place more heading tags in a page.
Images
It must be ensured that images do not exceed the 100kb size. All images should have alt text and more than 100 characters. Images should be relevant and in good pixel quality/. Placement of the images in the right area is also essential. Images play a big role in the appearance of the website and users are bound to be attracted to such a website. Make sure you play with your images properly.
Meta Data
One of the most important page optimization techniques is Meta Data. This includes Meta Title, description and so on. Google does not give much priority to Meta Data but yahoo still relies on it.
Page Depth Level
This concept is rather hard to grasp for novel users. This concept actually determines how many levels the search engine has to go through to index the content of the website. The more the content is deep inside the folders the more difficult it will be to access. In simple words how many clicks away from your home page does the content stand shows the depth of the levels. The more number if levels may create issues which you will have to resolve to the earliest.
Redirects
These come in very handy especially when you are changing the domain of your website. The process involves jumping from one URL to another. WordPress for example has many plug ins which allow you to redirect without facing any hard issue.
Robots.TXT File
A webmaster should know how to write Robot.txt file with ease. All the commands in it are very important and essential. Google bots tend to text whatever comes in their way so it s essential to keep your file in a good condition.
XML Map generator
XML sitemap is essential for each website and one that does not have it is deemed to perform poorly. The sitemap must be proper and should be submitted to Google in advance and that can be done through Google webmaster.
End Note
SEO has become essential for websites to enhance their ranking therefore it is essential for users to understand the need of making your website the best by applying the appropriate structure and following the guidelines needed. The above given tips will surely increase your traffic and take up your rankings. Just remember to apply them properly and in a efficient manner. If you are not comfortable in applying themselves you can hire SEO experts to do the job for you but it never harms to know what’s going on your website. We hope that your on and off page optimization will surely improve after reading this article.